BITC Undertakes A Local Awareness Campaign

Monday, 16 February 2015 to Tuesday, 10 March 2015
BITC undertook a nationwide outreach campaign from the 16th February to the 10th March 2015 in an effort to bridge the knowledge gap in the various services offered by the organisation to local business communities around the country. 
The objectives of the campaign were to educate Batswana about the BITC mandate which is: 
  • To sell the various services offered by BITC and the benefits of registering with BITC, 
  • To educate Batswana on researched district specific opportunities and give them appreciation of export market surveys and export audits conducted regularly by the organisation, 
  • To engage with the local manufacturers to sell specific services for advancement of their businesses, such as establishing export markets for their products and taking advantage of BITC’s Export Development Programme (EDP); and 
  • To engage with local authorities and stakeholders that support business/investment
This month-long awareness campaign targeted Mahalapye, Palapye, Selebi Phikwe, Francistown, Maun, Kasane, Ghanzi, and Tsabong. The campaign was delivered in the form of Mall activations, company visits and business forums in the respective locations