Market Analysis Tools Training

Wednesday, 2 April 2014 to Friday, 4 April 2014

The International Trade Centre (ITC) in collaboration with Botswana Investment and Trade Centre (BITC) is conducting a workshop on Market Analysis Tools from 2-4 April, 2014 in Gaborone. The workshop will focus on prioritising and researching export markets using ITC’s market analysis tools including the use of the Market Access Map, Trade Map and Investment Map. The workshop has targeted attendance by professionals that are currently working within export strategy development, market research, trade information and business facilitation. The workshop has been made possible by the much appreciated European Commission (EC).

The aim is to raise awareness about building market analysis and research skills of BITC staff and to raise awareness about powerful free databases from ITC with information on export market trends and contact details of importers which normally have to be subscribed to.